{"id":2181,"date":"2023-09-07T17:17:31","date_gmt":"2023-09-07T07:17:31","guid":{"rendered":"https:\/\/www.upco.com.au\/?post_type=projects&#038;p=2181"},"modified":"2024-02-12T16:31:25","modified_gmt":"2024-02-12T05:31:25","slug":"parc-sonnet-la-mer","status":"publish","type":"projects","link":"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/","title":{"rendered":"Parc, Sonnet, La Mer"},"content":{"rendered":"\n<div class=\"wp-block-upco-two-column-text upco-block-ea33a8 section upco-block-two-column-text js-in-view-animator animation-fade-up\"><div class=\"two-column-text-wrapper\"><div class=\"container\"><div class=\"row\"><div class=\"col col-sm-7 col-md-4 title-col\"><h2>Martha Cove, Safety Beach<\/h2><p>Client: <mark style=\"background-color:rgba(0, 0, 0, 0);color:#9a9a9a\" class=\"has-inline-color\">Three Pillars \/ Buildcap<\/mark><br>Project type: <mark style=\"background-color:rgba(0, 0, 0, 0);color:#9a9a9a\" class=\"has-inline-color\">Residential (townhouses)<\/mark><br>Stakeholders: <mark style=\"background-color:rgba(0, 0, 0, 0);color:#9a9a9a\" class=\"has-inline-color\">Mornington Peninsula Shire Council, Design Committee of the Onwers Corporation, local community<\/mark><br>Value: <mark style=\"background-color:rgba(0, 0, 0, 0);color:#9a9a9a\" class=\"has-inline-color\">$98 million <\/mark><br><br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#9a9a9a\" class=\"has-inline-color\">Image courtesy of Buildcap \/ Three Pillars<\/mark><\/p><\/div><div class=\"col col-sm-7 col-md-6 text-col\"><div><strong>The project<\/strong><br>Situated on on the Mornington Peninsula, Martha Cove is a burgeoning waterfront community \u2013 offering marina facilities, neighbourhood commerce and an abundance of waterside recreational spaces, all within one estate. Residents are never too far from a winery, a State Park, a golf course or the impressive lookouts of southern Victoria \u2013 so Martha Cove has naturally become an ideal location for residential growth.<br><br>Deciding to embrace everything on offer, BuildCap and Three Pillars set out to craft a trio of modern townhouse developments that echo their waterside surrounds. UPco joined the project team to help deliver Sonnet, Parc and La Mer: three brand-new builds on vacant land.<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/www.upco.com.au\/wp-content\/uploads\/2023\/09\/credit-BuildCap-and-Three-Pillars-1-1024x572.jpg\" alt=\"\" class=\"wp-image-2188\" srcset=\"https:\/\/www.upco.com.au\/wp-content\/uploads\/2023\/09\/credit-BuildCap-and-Three-Pillars-1-1024x572.jpg 1024w, https:\/\/www.upco.com.au\/wp-content\/uploads\/2023\/09\/credit-BuildCap-and-Three-Pillars-1-300x168.jpg 300w, https:\/\/www.upco.com.au\/wp-content\/uploads\/2023\/09\/credit-BuildCap-and-Three-Pillars-1-768x429.jpg 768w, https:\/\/www.upco.com.au\/wp-content\/uploads\/2023\/09\/credit-BuildCap-and-Three-Pillars-1-1536x858.jpg 1536w, https:\/\/www.upco.com.au\/wp-content\/uploads\/2023\/09\/credit-BuildCap-and-Three-Pillars-1-2048x1144.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-upco-two-column-text upco-block-c63aa0 section upco-block-two-column-text js-in-view-animator animation-fade-up\"><div class=\"two-column-text-wrapper\"><div class=\"container\"><div class=\"row\"><div class=\"col col-sm-7 col-md-4 title-col\"><h2>The challenge<\/h2><\/div><div class=\"col col-sm-7 col-md-6 text-col\"><div>Working within Martha Cove was unique. The 94 hectare master-planned community operates as one planning unit, with one high-detail planning permit that applies to the entire estate. Our task was to interpret these requirements, alongside those of the Mornington Peninsula Shire Planning Scheme and the Master Plan Design Guidelines, to advise on built form outcomes. This advice laid the foundation for reports and plans, which would require Council\u2019s tick of approval in lieu of a traditional planning permit application.<br><br>The Council endorsement process was fairly smooth for all three projects, however Sonnet\u2019s fourteen triple-storey townhouses presented a particular design challenge. Sonnet was designed to sprawl across a section of boardwalk \u2013 but Council requested there be public and visual connection to the waterfront, requiring gaps between each building. After some negotiation, we struck a compromise and incorporated two leaf-shrouded walkways.<br><br>While considering the broader planning permit and the values of each stakeholder, there was also the complexity of consulting with the Owners Corporation Design Committee, whose purpose it is to ensure the coherent design of Martha Cove.<br><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-upco-two-column-text upco-block-b44b0b section upco-block-two-column-text js-in-view-animator animation-fade-up\"><div class=\"two-column-text-wrapper\"><div class=\"container\"><div class=\"row\"><div class=\"col col-sm-7 col-md-4 title-col\"><h2>The outcome<\/h2><\/div><div class=\"col col-sm-7 col-md-6 text-col\"><div>Council endorsed the reports and plans for all three projects, having carefully considered how each would enhance vitality of the area, and improve common area access and pedestrian safety. La Mer and Parc have been completed, adding to the housing variety of Martha Cove, and construction for Sonnet is underway.<br><br>These townhouses were a catalyst for the rejuvenation of Martha Cove \u2013 and with the area\u2019s increasing hum of retail and hospitality activity, we\u2019re proud to have played a part in this Mornington Peninsula neighbourhood.<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:46%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:46%\"><\/div>\n<\/div>\n\n\n<div class=\"wp-block-upco-projectpagination upco-block-f28858 section\"><div class=\"container top-line\"><div class=\"row\"><div class=\"col col-sm-4 col-md-5\"><a href=\"https:\/\/www.upco.com.au\/projects\/fenwick\/\" class=\"projectpagination-tile\"><div class=\"img-bg lazyload\" data-bg=\"https:\/\/www.upco.com.au\/wp-content\/uploads\/2023\/09\/cover-photo-credit-Ben-Hosking.jpg\"> <\/div><span>View previous project<\/span><\/a><\/div><div class=\"col col-sm-4 col-md-5 offset-md-2\"><a href=\"https:\/\/www.upco.com.au\/projects\/logis\/\" class=\"projectpagination-tile next\"><div class=\"img-bg lazyload\" data-bg=\"https:\/\/www.upco.com.au\/wp-content\/uploads\/2023\/10\/Landscape-Masterplan.jpg\"> <\/div><span>View next project<\/span><\/a><\/div><\/div><\/div><\/div>","protected":false},"featured_media":2186,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Parc, Sonnet, La Mer \u2013 UPco<\/title>\n<meta name=\"description\" content=\"These townhouses were a catalyst for the rejuvenation of Martha Cove \u2013 and with the area\u2019s increasing hum of retail and hospitality activity, we\u2019re proud to have played a part in this Mornington Peninsula neighbourhood.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Parc, Sonnet, La Mer \u2013 UPco\" \/>\n<meta property=\"og:description\" content=\"These townhouses were a catalyst for the rejuvenation of Martha Cove \u2013 and with the area\u2019s increasing hum of retail and hospitality activity, we\u2019re proud to have played a part in this Mornington Peninsula neighbourhood.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/\" \/>\n<meta property=\"og:site_name\" content=\"UPco\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-12T05:31:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.upco.com.au\/wp-content\/uploads\/2023\/09\/credit-BuildCap-and-Three-Pillars-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2327\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/\",\"url\":\"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/\",\"name\":\"Parc, Sonnet, La Mer \u2013 UPco\",\"isPartOf\":{\"@id\":\"https:\/\/www.upco.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.upco.com.au\/wp-content\/uploads\/2023\/09\/credit-BuildCap-and-Three-Pillars-scaled.jpg\",\"datePublished\":\"2023-09-07T07:17:31+00:00\",\"dateModified\":\"2024-02-12T05:31:25+00:00\",\"description\":\"These townhouses were a catalyst for the rejuvenation of Martha Cove \u2013 and with the area\u2019s increasing hum of retail and hospitality activity, we\u2019re proud to have played a part in this Mornington Peninsula neighbourhood.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/#primaryimage\",\"url\":\"https:\/\/www.upco.com.au\/wp-content\/uploads\/2023\/09\/credit-BuildCap-and-Three-Pillars-scaled.jpg\",\"contentUrl\":\"https:\/\/www.upco.com.au\/wp-content\/uploads\/2023\/09\/credit-BuildCap-and-Three-Pillars-scaled.jpg\",\"width\":2560,\"height\":2327},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.upco.com.au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Parc, Sonnet, La Mer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.upco.com.au\/#website\",\"url\":\"https:\/\/www.upco.com.au\/\",\"name\":\"UPco\",\"description\":\"Urban Planning Collective\",\"publisher\":{\"@id\":\"https:\/\/www.upco.com.au\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.upco.com.au\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.upco.com.au\/#organization\",\"name\":\"UPco\",\"url\":\"https:\/\/www.upco.com.au\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.upco.com.au\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.upco.com.au\/wp-content\/uploads\/2021\/05\/cropped-UPco_fav_3-01-1.png\",\"contentUrl\":\"https:\/\/www.upco.com.au\/wp-content\/uploads\/2021\/05\/cropped-UPco_fav_3-01-1.png\",\"width\":512,\"height\":512,\"caption\":\"UPco\"},\"image\":{\"@id\":\"https:\/\/www.upco.com.au\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Parc, Sonnet, La Mer \u2013 UPco","description":"These townhouses were a catalyst for the rejuvenation of Martha Cove \u2013 and with the area\u2019s increasing hum of retail and hospitality activity, we\u2019re proud to have played a part in this Mornington Peninsula neighbourhood.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/","og_locale":"en_US","og_type":"article","og_title":"Parc, Sonnet, La Mer \u2013 UPco","og_description":"These townhouses were a catalyst for the rejuvenation of Martha Cove \u2013 and with the area\u2019s increasing hum of retail and hospitality activity, we\u2019re proud to have played a part in this Mornington Peninsula neighbourhood.","og_url":"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/","og_site_name":"UPco","article_modified_time":"2024-02-12T05:31:25+00:00","og_image":[{"width":2560,"height":2327,"url":"https:\/\/www.upco.com.au\/wp-content\/uploads\/2023\/09\/credit-BuildCap-and-Three-Pillars-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/","url":"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/","name":"Parc, Sonnet, La Mer \u2013 UPco","isPartOf":{"@id":"https:\/\/www.upco.com.au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/#primaryimage"},"image":{"@id":"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.upco.com.au\/wp-content\/uploads\/2023\/09\/credit-BuildCap-and-Three-Pillars-scaled.jpg","datePublished":"2023-09-07T07:17:31+00:00","dateModified":"2024-02-12T05:31:25+00:00","description":"These townhouses were a catalyst for the rejuvenation of Martha Cove \u2013 and with the area\u2019s increasing hum of retail and hospitality activity, we\u2019re proud to have played a part in this Mornington Peninsula neighbourhood.","breadcrumb":{"@id":"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/#primaryimage","url":"https:\/\/www.upco.com.au\/wp-content\/uploads\/2023\/09\/credit-BuildCap-and-Three-Pillars-scaled.jpg","contentUrl":"https:\/\/www.upco.com.au\/wp-content\/uploads\/2023\/09\/credit-BuildCap-and-Three-Pillars-scaled.jpg","width":2560,"height":2327},{"@type":"BreadcrumbList","@id":"https:\/\/www.upco.com.au\/projects\/parc-sonnet-la-mer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.upco.com.au\/"},{"@type":"ListItem","position":2,"name":"Parc, Sonnet, La Mer"}]},{"@type":"WebSite","@id":"https:\/\/www.upco.com.au\/#website","url":"https:\/\/www.upco.com.au\/","name":"UPco","description":"Urban Planning Collective","publisher":{"@id":"https:\/\/www.upco.com.au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.upco.com.au\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.upco.com.au\/#organization","name":"UPco","url":"https:\/\/www.upco.com.au\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.upco.com.au\/#\/schema\/logo\/image\/","url":"https:\/\/www.upco.com.au\/wp-content\/uploads\/2021\/05\/cropped-UPco_fav_3-01-1.png","contentUrl":"https:\/\/www.upco.com.au\/wp-content\/uploads\/2021\/05\/cropped-UPco_fav_3-01-1.png","width":512,"height":512,"caption":"UPco"},"image":{"@id":"https:\/\/www.upco.com.au\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.upco.com.au\/wp-json\/wp\/v2\/projects\/2181"}],"collection":[{"href":"https:\/\/www.upco.com.au\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.upco.com.au\/wp-json\/wp\/v2\/types\/projects"}],"version-history":[{"count":9,"href":"https:\/\/www.upco.com.au\/wp-json\/wp\/v2\/projects\/2181\/revisions"}],"predecessor-version":[{"id":2574,"href":"https:\/\/www.upco.com.au\/wp-json\/wp\/v2\/projects\/2181\/revisions\/2574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.upco.com.au\/wp-json\/wp\/v2\/media\/2186"}],"wp:attachment":[{"href":"https:\/\/www.upco.com.au\/wp-json\/wp\/v2\/media?parent=2181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}