{"id":2168,"date":"2023-09-07T16:59:26","date_gmt":"2023-09-07T06:59:26","guid":{"rendered":"https:\/\/www.upco.com.au\/?post_type=projects&p=2168"},"modified":"2024-02-12T16:31:51","modified_gmt":"2024-02-12T05:31:51","slug":"joseph-road-precinct","status":"publish","type":"projects","link":"https:\/\/www.upco.com.au\/projects\/joseph-road-precinct\/","title":{"rendered":"Joseph Road Precinct"},"content":{"rendered":"\n
Client: Adelaide Banner Pty Ltd, Hamton Property Group<\/mark>
Project type: Urban renewal <\/mark>
Stakeholders: City of Maribyrnong, Department of Planning and Community Development, VicRoads, Department of Transport, Priority Development Panel, local and wider community<\/mark>
Image courtesy of City of Maribyrnong<\/mark><\/p><\/div>
Just five kilometres west of the CBD sits Footscray: a suburb with rich industrial history. Originally home to a booming quarry industry, Footscray evolved into a suburb with over 200 factories.
Fast forward to 2002, and Footscray was identified by the Victorian Government as a future Principal Activity Centre \u2013 that is, a place that would provide a suburban focal point for services, employment, housing and more. With this in mind, the City of Maribyrnong set out to transform the once-industrial Joseph Road Precinct into a vibrant mixed-use area that would deliver the type of amenity residents would be seeking.
UPco was engaged to provide strategic and statutory planning advice for Joseph Road Precinct, which would in turn become the basis of a Structure Plan and Urban Design Framework. The project was led by the award-winning architect practice, peckvonhartel, in collaboration with Council.<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n